The Hobbit: An Unexpected Journey

http://en.wikipedia.org/wiki/The_Hobbit_(film_series)

http://en.wikipedia.org/wiki/The_Hobbit: An_Unexpected_Journey#Release
These JRRT stories adapted by Peter_Jackson just keep getting more popular.
http://tvnz.co.nz/hobbit-news/happened-world-premiere-in-welliington-5243468,

http://insidemovies.ew.com/2012/11/28/the-hobbit-premiere-new-zealand-peter-jackson,

http://www.thehobbit.com, http://www.thehobbitblog.com,
http://trailers.apple.com/trailers/wb/thehobbit,

http://www.telegraph.co.uk/news/worldnews/australiaandthepacific/newzealand/9707576/The-Hobbit-New-Zealand-turns-into-Middle-Earth-for-world-premiere-of-Peter-Jackson-film.html

http://www.facebook.com/TheHobbitMovie, http://www.facebook.com/lordoftheringstrilogy,
http://en.wikipedia.org/wiki/Peter_Jackson#Cameo_roles

Nothing like symbolic bearded violence to set the world on fire.
http://www.thebeardreview.com/2012/12/the-hobbit-an-unexpected-journey.html

Battle of Stirling Bridge: “We Are Ready to Meet Them, Beard to Beard”

http://burnpit.legion.org/2010/09/battle-stirling-bridge-%E2%80%9Cwe-are-ready-meet-them-beard-beard%E2%80%9D